The
idea behind this production was to reveal the vulnerability of humans and our
lack of control. We do a good job of hiding our insecurities and as a culture,
society, and as an individual. The purpose of this production was to show our strengths
by showing tall buildings and talking about are power over the elements, slowly
building up the drive of humanity to control the world, make the audience feel
comfortable. Then take that away by showing that nature is in control, showing
clips of nature effecting humanity, and persistent erosion. If the video would
have gone right out and attacked humans’ strengths then it would me more likely
to engage the fight or flight mechanism and make the video less effective.
As the
film is done mainly in Houghton, the audience is a local one, however I think
the message applies to a wide range of people. Most of the footage is done of
the campus buildings to help build a since of localness. By doing that it will
make the piece seem more credible, which is very necessary to get the audience
to sit and watch the whole video to fully explain my thoughts. I did include
some shots of the bridge and the war memorial because those are also objects
that people see every day but don’t really spend too much time thinking about
their meaning. The message that I
recorded could have been given just as audio and let the imagination run wild
with ideas, but with added visual content it helps keep us all on the same page
and keep the viewer focused and interested.
Contextually
this is a very complicated idea and can go many places. The idea of using a
video as opposed to text (in a website format) or audio alone was discussed but
the fluidity of a video and its multi-sensory output was picked over the other
two. Narrating the audio also helps the reader follow along. Instead of having
to stumble through texts with people’s different reading speeds, by reading it
to the audience I can go at a quicker pace and increases the quality of the
video. Text can come off as tacky and can make it seem like a poor production. It adds a sense of realism to actually hear a sincere
sounding speaker pull in the listener.
Overall
during the testing the video turned out effective. I did intend for the end of
the video to be uplifting but it was hard to do without completely changing the
music around. It did come across with
its intended serous tone and showed great potential to effect an audience after
a little bit of editing to slow it down so the reader can keep up with the idea.
After this video is posted on a video site such as YouTube, its quick 2 minute
message will have great usability and can keep the short attention span viewers
intent on the message.
-Comrade Chris
No comments:
Post a Comment